Marketing & Sales
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom
epub |eng | 2011-09-20 | Author:Martin Lindstrom [Lindstrom, Martin]
Haven’t I Seen You Somewhere Before? One of the classic (literally)—and most effective—ways companies create the nostalgia factor is by dusting off and rereleasing commercials, slogans, or ad campaigns from ...
( Category:
Research
June 9,2016 )
mobi |eng | 2016-05-10 | Author:Tom Vanderbilt
ACCIDENTALLY FAMOUS: ON THE RANDOMNESS AND THE UNPREDICTABILITY OF TASTE In a small patch of clearing where power lines snake through a forest in the Berkshires, a team of researchers ...
( Category:
Anthropology
June 9,2016 )
epub, mobi |eng | 2013-08-13 | Author:Robert Hamper [Hamper, Robert]
Analyzing Problems After you identify the firm’s problems, rank them based on their seriousness and probability. If you determine that the probability of a problem is high, you should consider ...
( Category:
Multilevel
May 29,2016 )
epub |eng | 2011-05-20 | Author:Joanie Demer & Heather Wheeler
CHAPTER ELEVEN Befriending the Bigwigs: LEARNING THE STORE POLICIES AND TALKING TO STORE MANAGERS Now that you know how to clip, file, shop, talk the talk, and walk the walk, ...
( Category:
Marketing & Sales
May 21,2016 )
epub, mobi |eng | 2016-01-24 | Author:Gary Vaynerchuk
Email * * * Do you think email will be more or less relevant in the next five years? * * * I think it’s so important I’ve put it ...
( Category:
E-Commerce
May 16,2016 )
azw3, mobi |eng | 2013-06-18 | Author:Tracy, Brian [Tracy, Brian]
THIRTEEN Clarify Your Positions—and Theirs YOUR POSITIONS are the starting points. They include where you are coming from, where you are going, and how much or how little you can ...
( Category:
Communications
May 6,2016 )
epub |eng | 2012-06-02 | Author:Beth Hayden
And here’s a tip from Rex Sorgatz of fimoculous.com to keep in mind as you begin the process of curating content for your audience: “The role of a curator is ...
( Category:
Retailing
May 2,2016 )
epub, mobi, pdf |eng | 2016-05-26 | Author:Matthew E. May [May, Matthew E.]
PART TWO Mediocre CHAPTER 4 Satisficing It’s not that I’m so smart, it’s just that I stay with problems longer. —ALBERT EINSTEIN In Part One we looked at the three ...
( Category:
Marketing
May 2,2016 )
epub |eng | 2015-09-27 | Author:Dan S. Kennedy
Why Micro-Commitments Matter Kim Walsh-Phillips It is fairly obvious that those who know you will be more likely to respond to an offer than someone who has never heard of ...
( Category:
E-Commerce
May 1,2016 )
epub |eng | 2016-02-25 | Author:Frank Trentmann
‘Work hard, play hard’ was already a motto in the United States in the 1950s. The cult of busyness in professional and corporate life since has energized leisure further, in ...
( Category:
Consumer Behavior
April 29,2016 )
epub, pdf |eng | 2010-04-25 | Author:Donna Anselmo
FOCUS ON RELATIONSHIPS BEFORE SALES Networking is more than the practice of handing out business cards. To be successful, you must build relationships. To do that, you must understand what ...
( Category:
Direct
April 26,2016 )
epub, mobi |eng | 2015-04-02 | Author:Steven Van Belleghem [Belleghem, Steven Van]
From big data to big wisdom: the predictable consumer In his excellent big data book The Signal and the Noise8 Nate Silver discusses how it is possible on the basis ...
( Category:
Research
April 24,2016 )
epub |eng | 2013-04-22 | Author:Brian Cohen
IT’S NOT EASY TO TURN DOWN MONEY I know it’s tough for startups. It looks like a buyer’s market, and you often feel desperate to say yes to anyone who ...
( Category:
Marketing
April 23,2016 )
epub |eng | 2008-10-21 | Author:Lindstrom, Martin [Lindstrom, Martin]
NOW YOU MIGHT be thinking, this is all well and good, but is there scientific proof that brands have a great deal in common with spirituality and religion? That’s what ...
( Category:
Research
April 12,2016 )
epub |eng | 2016-03-07 | Author:Colligan, Paul
How Do I Make my Video Go “Viral”? I remember that day when he looked me in the eye and said, “Oh, we don’t have a marketing budget, we’re just ...
( Category:
Advertising
April 9,2016 )
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